101 Durango, Johnson City, TX 78636 | Kuper Sotheby's International Realty
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$3,850,000
6,545sqft
10.61acre lot

290 Wine Castle Estate
The Premier Wine & Hospitality Destination in the Heart of Texas Wine Country

Situated along the vibrant 290 Wine Trail between Fredericksburg and Johnson City, this one-of-a-kind property is the crown jewel of the Texas Hill Country. Home to the iconic 290 Wine Castle, the stylish Bentley Hotel, and a fully functional wine barn, this turnkey destination blends luxury, character, and massive growth potential.

Surrounded by picturesque vineyards and rolling hills, the estate attracts thousands of visitors annually. The property offers ample parking, ideal for large gatherings, weddings, and events. With its unique atmosphere, exceptional guest experience, and high-traffic location, this is a rare opportunity in one of Texas’s most desirable tourism markets.

290 Wine Castle – A Landmark Destination
Modeled after the world-famous Castello di Amorosa in Napa Valley, the 290 Wine Castle is a dramatic three-story showpiece with prime Highway 290 frontage, just west of Johnson City. It features:

Grand drawbridge entrance and medieval-themed décor

Fully operational tasting room with sit-around bar

Commercial kitchen serving charcuterie and pizza

Private turret rooms and turret seating

Immersive dungeon space for intimate tastings or events

Cigar lounge, smoking room, and multiple seating levels

Expansive rooftop views, covered deck, and outdoor areas

Thriving wine club with a loyal customer base

Perfect venue for weddings, bachelorette parties, wine tastings, and corporate events

This established and thriving business offers character, charm, and a memorable guest experience.

The Bentley Hotel – Boutique Luxury Meets Hill Country Charm
Just steps from the castle, the Bentley Hotel delivers upscale accommodations with a modern Miami Beach vibe. Opened in 2022, it features:

12 individually themed guest rooms and 2 luxury suites

Private, resort-style pool with cabana and lounge areas

Sleek, contemporary interior design

Ideal for wedding parties, wine weekends, and corporate retreats

Fully walkable from the castle—perfect for overnight guests attending events

The Bentley adds a boutique hospitality component that enhances the overall guest experience and extends their stay on-site.

Wine Barn – Climate-Controlled Functionality
A 1,575 sq ft Wine Barn supports operations with both utility and flexibility. Features include:

Climate-controlled and fully insulated

Large roll-up door for easy deliveries

Open layout with high ceilings for flexible use

Covered porch area for staging or overflow

Ideal for wine storage, production support, or event logistics

This barn is an operational asset that blends seamlessly with the estate's Hill Country aesthetic.

Expansion & Development Potential
The remaining 10.61-acre estate offers multiple acres of land for future development, with unlimited potential to:

Expand the Bentley Hotel or add guest villas

Build AirBnB-style private cottages

Establish or expand vineyards

Add event spaces, tasting pavilions, or recreational areas

With its unique combination of amenities, iconic presence, and scalable infrastructure, this estate is primed for continued growth.

Whether you're looking to expand a wine brand, launch a hospitality venture, or invest in a landmark Hill Country destination, the 290 Wine Castle Estate offers an unmatched blend of commerce, charm, and character.

Schedule your private tour today.


Amenities
  • Fenced Yard
  • Deck
  • Outdoor Activities
  • Wine Country
  • Well
  • Central A/C
  • Winery
  • Vineyard
  • Acreage
  • Vacation / Second Home
  • Luxury Properties
  • Hospitality
  • Balcony / Lanai

Video Gallery
Presented By
Kris Forks
Global Real Estate Advisor
Kuper Sotheby's International Realty
210-854-6431
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