101 Durango, Johnson City, TX 78636 | Kuper Sotheby's International Realty
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$3,850,000
6,545sqft
10.61acre lot

290 Wine Castle Estate

The Premier Wine & Hospitality Destination in the Heart of Texas Wine Country

Situated along the vibrant 290 Wine Trail between Fredericksburg and Johnson City,
this one-of-a-kind property is a crown jewel of the Texas Hill Country. Home to the
iconic 290 Wine Castle, the stylish Bentley Hotel, and a functional wine barn; this
turnkey destination blends luxury, character and massive growth potential.

Surrounded by picturesque vineyards and rolling hills, this iconic Hill Country estate
draws thousands of visitors annually. The property features plenty of parking, making it
ideal for hosting large groups and high-capacity gatherings. The unique atmosphere,
unparalleled guest experience, and high-traffic location make this a rare investment
opportunity in one of Texas' most desirable regions.

290 Wine Castle - A Landmark Destination in the Heart of Texas Wine Country

Step into the magic of this extraordinary property modeled after the world-
famous Castello di Amorosa in Napa Valley. Nestled directly on Highway 290 just West
of Johnson City, this majestic castle sits in the heart of the Texas Hill Country wine
region, one of the most visited wine destinations in the U.S.

This established and thriving business is a true showstopper with prime highway
frontage, ensuring high visibility and easy access. The castle boasts a grand drawbridge
like entrance, medieval-themed décor, and striking architectural features that
immediately transport guests to another era.

Inside, you will find:

  • A fully operational tasting room complete with sit around bar
  • Commercial kitchen facilities currently serving charcuterie and pizza
  • A robust wine club membership with a loyal customer base
  • Unique private turret rooms and turret seating
  • A dramatic “dungeon” space ideal for intimate tastings or themed events
  • A spacious cigar lounge and smoking room
  • Expansive covered deck and outdoor seating areas
  • Three stories of atmosphere and seating available to accommodate your guestsand patrons
  • Panoramic rooftop views and private turret rooms

The venue is perfectly equipped for private events, weddings, wine parties, bridal showers, and bachelorette celebrations, offering ample indoor and outdoor entertaining space.

The Bentley Hotel - Boutique Luxury Meets Hill Country Charm

Just steps from the castle, the Bentley Hotel brings a splash of Miami Beach style to the
Hill Country. This boutique hotel features:

  • 12 individually themed guest rooms and 2 luxurious suites
  • Opened for business in 2022
  • A sleek, modern design with resort-style vibes
  • A private, sparkling pool with an elegant cabana
  • Poolside gathering areas perfect for lounging and exclusive events
  • Ideal accommodations for wedding parties, wine weekend guests, and corporate retreats
  • Fully integrated into the castle experience - guests can walk to wine tastings, events, and rooftop gatherings

Wine Barn - Functional, Climate-Controlled Storage with Room to Grow

Also included on the property is a versatile 1,575-square-foot Wine Barn, designed for
both form and function. This fully insulated, climate-controlled structure is ideal for wine
storage, production support, or event operations. Features include:

  • Large roll-up door for easy access and deliveries
  • Temperature and humidity control to protect inventory
  • High ceilings and open floor plan for flexible use
  • An additional covered porch area, perfect for staging, outdoor storage, or guest overflow
  • Solid construction and Hill Country styling that blends seamlessly with the rest of the estate

Whether used for storage, logistics, or event prep, this Wine Barn is a valuable asset to
the property's hospitality and operational capabilities.

Expansion & Development Potential

The remainder of the 10.61 acre estate features multiple acres of prime Hill Country
land, offering unlimited potential to:

  • Expand hotel accommodations
  • Build private AirBnB-style guest cottages
  • Establish or grow a vineyard operation
  • Create additional event spaces, tasting pavilions, or recreational amenities

Whether you are expanding a wine brand, looking for a turnkey event venue, launching
a hospitality empire, or seeking a landmark commercial property in a prime tourist
destination, the 290 Wine Castle offers the perfect blend of character, charm, and
commerce. Set your appointment today!


Amenities
  • Fenced Yard
  • Deck
  • Outdoor Activities
  • Wine Country
  • Well
  • Central A/C
  • Winery
  • Vineyard
  • Acreage
  • Vacation / Second Home
  • Luxury Properties
  • Hospitality
  • Balcony / Lanai

Video Gallery
Presented By
Kris Forks
Global Real Estate Advisor
Kuper Sotheby's International Realty
210-854-6431
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